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As an example of an automatic monitoring system, one can take brandspotter, one of the most popular russian-language services of this kind. Let's consider the main features that it provides: summary of mentions. New references to these requests appear almost in real time. Summary. Here again, in real time mode, graphs with dynamics of mentions, correlation of positive and negative statements, and also showing comparison buy gmail accounts pva of key indicators with similar indicators of competitors are lined up. Depending on the number of mentions, this monitoring is performed three to ten times a day. At the same time, monitoring of the first level does not require deep analytic.

Information on opinion leaders. In the system, one can trace the history of interaction of each opinion leader with the brand: when, how many times and in which key, did he mention the company and products. Here, the blogger's popularity is indicated, which makes it possible to understand the significance of his statements. In addition, brandspotter's special algorithms allow the identification of potentially interested users, for example, friends and readers of opinion leaders loyal to you. Information about communities. Brandspotter collects information about each community in which the brand was mentioned. In particular, such indicators as the number of subscribers, the total number of posts and comments, the average number of comments per post.

The average number of comments per participant are monitored. These data make it possible to decide whether it makes sense to react to the publication on this site or the audience coverage will be minimal and no action is required. Information about all found mentions is stored in the system and, if necessary, is available for sorting, filtering by specific characteristics for example, mentioning on a certain platform or only a certain tonality and further analysis. Brandspotter has several built-in unique metrics: attention the number of users who have received information about the brand through social networks; involvement how many users are involved in active activities around the brand-for example, in communities or special promotions; influence how loyal to the brand the audience is.

All of them can be monitored both in the cut-off at the current time and in buy verified gmail accounts the dynamics of the change. Brandspotter has a function for automatically generating reports in a convenient format for example, xls or. Pdf. At the same time, it is possible to customize which specific data will be presented in the report. The question arises: how correctly to build the monitoring system so that it effectively and systematically solves all the listed tasks? One of the most effective systems is three-level. There is a category of mentions that require an immediate reaction. In most cases, they include negative references to the company or products, as well as urgent questions from consumers, which will cease to be relevant in a short time. Therefore, it is necessary to constantly review the newly appearing mentions.

A number of automatic services provide the opportunity to receive notifications when publications appear in which a brand is mentioned with certain phrases. For example, for internet providers, these can be phrases not working, disconnected, can not connect, etc. If a service finds such a response, you receive a notification in the form of a letter, a message in skype or sms to buy phone verified gmail accounts the specified phone number. The main task of this level of monitoring is to analyze the trends in the information field over the past period usually a period of one to four weeks is taken. Trends. With what informational reasons the brand was most often mentioned in the past period? What events were perceived positively, and which were negative? Dynamics of the information field. How much did the number of brand mentions increase/ decrease over the past period? How much has the ratio of positive/ negative references changed? Answers to key questions.